MobieTrain, the market-leading microlearning application for frontline workers, announces a €9m funding round led by two new shareholders, Fortino Capital and BNP Paribas Fortis Private Equity, with the participation of existing financial partners Concentra (Baert Family Office), FOM Capital and LRM. The Belgian HR tech scale-up will leverage the funds to accelerate its expansion into new European growth markets in the coming months, sustain product development and innovate the way people learn at work.
Founded in 2015 by Guy Van Neck (CEO), Mireille Van Hemert-Schelling (COO) and Willi van Boven (CTO), MobieTrain aims to make continuous learning accessible to deskless staff all across the globe. Its microlearning technology facilitates a smooth onboarding process and training for frontline employees such as shop assistants, construction workers, nurses and logistics staff. Short, gamified learning modules for smartphones simplify information transfers, increase knowledge retention and improve employee motivation.
“Consolidate position as market leader in Europe“
Over the past year, the company has achieved triple-digit growth with more than half of its revenue coming from international markets. Over a hundred organisations in thirty countries, including brands such as Azadea, Diesel, Emirates Post, Hästens, Odlo, Roompot, VF and Via Outlet, now train their frontline staff with MobieTrain.
“To maintain this rate of growth, we’re strengthening our teams in Genk, Madrid, Milan and Amsterdam, where we opened a new office just last month. We will soon be expanding into Germany, France and the UK too, and starting remote sales from Madrid in other markets such as Scandinavia. This internationalisation should allow us to at least double our turnover every year and consolidate our position as market leader in Europe,” explains CEO Guy Van Neck as he outlines the company’s ambitions.
“Help MobieTrain on its international journey”
Fortino Capital is an investor specialising in B2B software-as-a-service. Renaat Berckmoes, Partner at Fortino Capital: “Only 20 percent of companies blend HR with operations and IT to improve their deskless working lives. According to recent research, the training market for 2.8 billion global frontline workers is expected to reach $40.1 billion by 2027, compared to $18.9 billion in 2022. MobieTrain’s recent, successful expansion in southern Europe underlines their great potential. We look forward to helping MobieTrain on its international journey.”
BNP Paribas Fortis is also giving MobieTrain a financial injection through its Private Equity arm. “It fits in with our strategy of helping promising Belgian scale-ups to grow together with reputable co-investors. We were impressed by MobieTrain’s management, expansion and product range. The company’s HR technology meets the demands for fast training in a dynamic labour market,” says Raf Moons, Head of BNP Paribas Fortis Private Equity.
Investments after previous round
Since the previous financial injection in May 2021, MobieTrain has opened branches in Spain and Italy, with the workforce expanding to 53. The HR tech company now employs fifteen different nationalities. These investments helped MobieTrain to more than double its turnover again in 2021.