Welcome to the

MobieTrain World

Our Story

Born out of a decade of retail insights, driven by awards & subsidies for innovation, and mixed with design magic, this is our story so far.

Knowledge is our forte. After spending the last decade gathering customer insights and leading training for some of Europe’s biggest brands, we understand how greater knowledge empowers greater sales and greater operations.

That is why we are on a mission to put employees at the heart of their own learning and development, with mobile-first training for the digital generation.

We founded MobieTrain in 2014 after being recognised for innovation by Chicago Booth Business School, followed shortly by a prestigious subsidy by IWT. Since then we have transformed our customer experience insights and L&D expertise into gamified, mobile-first content that is already boosting sales and engagement for over 10,000 employees across 13 countries.

Our vision is to set the global standard for mobile learning to boost productivity and sales in the workplace.

Our Team

We combine 30+ years of retail, Learning & Development and growth marketing expertise to scale and optimise your employee training for maximum results.

Guy Van Neck

Founder & CEO

Guy has honed his corporate strategy and business development skills in mystery shopping over the last 10 years for large international retailers. He has a master’s degree from the University of Antwerp and an MBA from Chicago Booth.

Mireille van Hemert-Schelling

Co-Founder & Customer Success Director

Retail professional with extensive experience in both FMCG business and Luxury Fashion. She successfully reorganises businesses, develops new strategies and revitalises hospitality.

Willi Van Boven

Co-Founder & Chief Technology Officer

With 10+ years of technology experience for Europe's leading multinationals, Willi is our Chief Technology Officer. He has been partnering with tech startups for several years, and is perfectly placed to drive MobieTrain's product growth for 2018 and beyond.

Kristof Verheecke

Customer Success Manager

With a Masters in Instructional & Educational Sciences from the University of Antwerp, Kristof has roots in teaching and eLearning. He supports our clients to ensure the success of their training material and onboarding.

Rebecca Rose Martin

Chief Marketing Officer

Rebecca has a decade of experience scaling Europe's leading high-growth tech companies. As a mobile specialist, she drives growth, retention and positive consumer behaviour through smart marketing and content.

Viktoria Tarancova

Brand Ambassador & Community Manager

With a masters in multilingual communications from the University of Leuven, Viktoria has plenty of experience with both internal as external communication. She supports our marketing department and co-writes the content for our application, blogs and articles.

Board of Advisors

We have hand-picked our board of advisors from some of Europe’s leading experts in Learning & Development, Retail and business strategy.

Mike Bare

Mike founded BARE International in 1987, one of the largest global organistions specialising in mystery customer research, audits and customer service management. Mike co-founded the Mystery Shopping Providers Association in 1997 and he is a member of the prestigious International Society of Hospitality Consultants.

Stephen McNamara

Stephen has been in retail his entire life. He was Director of Vendor Management at Peek & Cloppenburg, a department store chain with more than 100 stores in 12 European countries. Stephen's mission is to make the retail experience better with MobieTrain. He holds an MBA from Chicago Booth.

Katja Schipperheijn

Katja holds a master’s degree in economic sciences and an eMBA from Antwerp Management School. With 15+ years experience as a trusted advisor for multinational companies, Katja has significant expertise in corporate collaboration tools and knowledge sharing.

Stefane Holvoet

Multi-disciplinary experienced manager and investor with successful track record in business development and growth of total shareholders' return. He brings his significant experience in startup and growth funding to MobieTrain.