Our Story
Born out of a decade of retail insights, driven by awards & subsidies for innovation, and mixed with design magic, this is our story so far.
Knowledge is our forte. After spending the last decade gathering customer insights and leading training for some of Europe’s biggest brands, we understand how greater knowledge empowers greater sales and greater operations.
That is why we are on a mission to put employees at the heart of their own learning and development, with mobile-first training for the digital generation.
We founded MobieTrain in 2015 after being recognised for innovation by Chicago Booth Business School, followed shortly by a prestigious subsidy by IWT. Since then we have transformed our customer experience insights and L&D expertise into gamified, mobile-first content that is already boosting sales and engagement for over 14,000 employees across 16 countries.
Our vision is to set the global standard for mobile learning to boost productivity and sales in the workplace.
Our Team
We combine 30+ years of retail, Learning & Development and growth marketing expertise to scale and optimise your employee training for maximum results.
Guy Van Neck
Founder & CEO
Guy has honed his corporate strategy and business development skills in mystery shopping over the last 10 years for large international retailers. He has a master’s degree from the University of Antwerp and an MBA from Chicago Booth.
Mireille van Hemert-Schelling
Co-Founder & COO
Retail professional with extensive experience in both FMCG business and Luxury Fashion. She successfully reorganises businesses, develops new strategies and revitalises hospitality.
Willi Van Boven
Co-Founder & CTO
With 10+ years of technology experience for Europe's leading multinationals, Willi is our Chief Technology Officer. He has been partnering with tech startups for several years, and is perfectly placed to drive MobieTrain's product growth for the next couple of years.
Marcel Timmer
CFO
Marcel is our trusted financial advisor with operational experience in venture capital, special situations, and private equity, in small and large enterprises.
Jasper D'Hooghe
Partnership Director
A mater's degree in Commercial Engineering and experience in retail in let's say almost every level of a retail organization, makes Jasper the perfect Partnership Director. He looks into interesting partnerships to exploit our client reach.
Kristof Verheecke
Product Owner
With a Masters in Instructional & Educational Sciences from the University of Antwerp, Kristof has roots in teaching and e-learning. He makes sure our app, dashboard and CMS work smoothly.
Sven Valcke
Customer Success Manager
With his many years of experience as a Retail District Manager and a demonstrated history of working in the apparel and fashion industry, Sven knows like nobody else what a client needs. He follows up every client to make sure their microlearning moments are a great success.
Viktoria Tarancova
Brand Ambassador & Community Manager
With a masters in multilingual communications from the University of Leuven, Viktoria has plenty of experience with both internal as external communication. She supports our marketing department and co-writes the content for our application, blogs and articles.
Suma Thonissen
Creative Content Writer
Graduated in Communication and Media Studies and experiences in content writing ànd customer service, makes Suma the perfect fit to our content team. Besides turning training into juicy bite-sized learning moments, she's also great at "yelling ideas". An asset where afterwards quite a few ideas get realized.
Karolien Vos
Creative Content Writer
Karolien graduated as a Bachelor in law and has heaps of experience in customer service... but her passion is all about writing and reading. That's why she followed her heart and started writing her own book. This makes her a perfect addition to our content team. She shines in translating the most difficult content in human language.
Kirsten Vercammen
Marketing Specialist
With a bachelor's degree and Marketing and master's in Business Administration she is the perfect fit to take care of our marketing actions. Both online and offline, she makes sure we are visible in the market in the right way.
Hannelore Rens
Software Quality Consultant
With her MBA in UX Design and experience in traveling to far away countries, she is the perfect mix in making sure our platform is the most user-friendly version it has ever been, ànd working closely with our development team in Portugal.
Tom Van Iersel
Senior UX Consultant
Tom's background in psychology and many years of experience in UX design makes him our go-to-person when it comes to usability and behavioral design of our platform. We're only human after all.
João Loureiro
Front-end Developer
João is a full stack developer with industry experience building web & mobile apps. Specialised in JavaScript and with professional experience working with Express JS and React Native. He has relevant experience in other frameworks such as Vue, Angular & Flutter.
Tiago Taquelim Ferreira
Front-end Developer
Tiago's middle name is software development. He is a self-taught software developer and started coding since a very young age.
José Gerardo Barbosa Lima Neto
Back-end Developer
José graduated in Computer Science and post-graduated in Management Information Systems. He is a certified Project Management Professional (PMP) and he has had extensive experience in developing for web, SQL Server and BI / MIS systems.
Diogo Simões
Back-end Tech Lead
A master's degree in Computer Science and his experience with an impressive range of software tools. That makes Diogo the right man on the right place as our full-stack/all-around developer and as head of our development team.
Board of Advisors
We have hand-picked our board of advisors from some of Europe’s leading experts in Learning & Development, Retail and business strategy.
Mike Bare
Mike founded BARE International in 1987, one of the largest global organistions specialising in mystery customer research, audits and customer service management. Mike co-founded the Mystery Shopping Providers Association in 1997 and he is a member of the prestigious International Society of Hospitality Consultants.
Stephen McNamara
Stephen has been in retail his entire life. He was Director of Vendor Management at Peek & Cloppenburg, a department store chain with more than 100 stores in 12 European countries. Stephen's mission is to make the retail experience better with MobieTrain. He holds an MBA from Chicago Booth.
Katja Schipperheijn
Katja holds a master’s degree in economic sciences and an eMBA from Antwerp Management School. With 15+ years experience as a trusted advisor for multinational companies, Katja has significant expertise in corporate collaboration tools and knowledge sharing.
Stefane Holvoet
Multi-disciplinary experienced manager and investor with successful track record in business development and growth of total shareholders' return. He brings his significant experience in startup and growth funding to MobieTrain.