The world is your content oyster: how to get started

There are basically 3 options to create content and the good news is that you can mix and match as much as you want!

content writing 2 pencils

The MobieTrain platform is all yours! Great! But now what? Where do you start? Well, before we are even going to explain our different content creation options, we would like to just take a minute and say: we’re so excited to have you on board! You’re about to empower your employees with a fantastic training method, that’s already a great start on its own!



Whichever option you decide to choose, know that we are always here to support you. We have got your back, and together we will set you up for success. High-five!


3 options

There are basically 3 options to create content and the good news is that you can mix and match as much as you want! So, let’s get this party started, shall we?


Option 1. You create your own content


In this case, we give you all the tools and instructions so that you can go ahead and build a fantastic learning track. This basically means that we will grant you access to our content management system (CMS) and you will be able to create your very own learning paths in no time.

Just like that?

Yes, that’s how easy it is. After an in-depth onboarding session with our very own CMS specialists and Customer Success Manager, you can go ahead and start writing or transforming your existing content straight away. After all, who knows your company’s history, mission, and goals better than your own people? Don’t worry about figuring out how to start or what to write, because our team will always be there to help you determine the goals of your training and advise you on what and how to write.

Ok great, but who’s going to write the content?

That’s completely up to you, of course! The good news is that it doesn’t take that much time or that many people to write some amazing learning moments! We’ve seen that all our clients have their own, unique approach. Some companies have their own L&D department who are working on creating learning paths for the app. Others ask their interns or students to work on this as a project, where they use your existing content and turn it into microlearning moments.

The bottom line is, you don’t need expert content writers or a lot of time to write your own content. With our CMS, anyone can do it.


Not only do we love the very intuitive interface of the platform, we are also a big fan of MobieTrain’s customer support. They’ve always got our back.

Bruno Pinto Coelhoe, Training Leader at Decathlon.

Let’s have a closer look at how some of our clients, like Decathlon, create their own content.

Decathlon uses MobieTrain to train their in-store employees about their products and newest releases. They brainstorm with the head of each sports department about which trainings they would need and what it should entail. During these brainstorming sessions they create a mood board with different ideas for topics, questions, images, and videos for each learning track. Once they have a solid plan, they ask their writers to create a learning path covering these ideas. This way, each learning path includes the ideas of the experts and the writers can use their creative minds to turn it into a fun and engaging training method.

Don’t worry, you don’t have to be a multinational with countless departments and employees to be able to write your own content! We work with plenty of SME’s, like Raes Logistics, who successfully create their own engaging content.


Option 2. We create the content for you



Want us to create the content for you? No problem! Our team of creative content writers is already on it. Maybe you already have all the content you need for a training (think of handbooks, PowerPoint presentations, … you name it). Our content writers can help you to transform that existing content into microlearning moments.

In this case, we have an in-depth conversation about what you expect of this training and what you want your users to achieve after completing it. We want to get to know you and your company, so that our writers can reflect your company’s identity and mission in the training.

We write the content for some of our biggest clients, like Vans, Timberland and Azadea.

Let’s have a closer look at Vans: They wanted to be more effective in delivering a consistent brand and product message through their +1,000 store assistants in EMEA. That is why they introduced MobieTrain as a training method for onboarding, product training, sales and servicing techniques. They already had all the training content they needed in the form of presentations and brand books, but they needed to transform that content into fun and engaging learning moments which they could share with all their frontend employees. That’s where we came in!

You give us everything you have; you tell us who you are as a brand and what you want to reflect (from your main message to the tone of voice), and we will rock that content for you! Remember that our creative content writers can create content in both Dutch and English!


Option 3: Content support sessions


Want to mix our first two options? You absolutely can. In this case we co-write the training content with you. What this entails, depends on your wishes. We organise different sessions where we show how we would approach writing the content and we give you tips and tricks on how to get started. Once you’re all set, we review what you have written and give you suggestions where needed. In some cases, we divide the content and decide who’s going to write what, depending on our expertise. In this case we have a closer look at each other’s knowledge and discuss which topics will be written by you and which topic will be written by our own writers.

Let’s take our client P&V as an example: we wrote their very first learning path for them to show them how we approached our content creation process. This way we could show them the different possibilities, different question formats, and our creative ideas. They used that learning moment to create their paths in our CMS while we reviewed and supported what they have made.

Our client Diesel for example tried a mix of different content options. First, they asked our team to write the content for them. After we had created an onboarding learning path for them, they used our ideas, style and approach to switch methods and started creating their own content.

The possibilities are endless, and it all depends on what you prefer! No matter what you choose, you’ll never be alone. Our team of experts has got your back!

Want to know more about these options? We’re happy to answer all your questions! Contact us at