Cookie Policy

This Cookie Policy explains how MobieTrain NV (“we”, “us”, “our”) uses cookies and similar technologies on our website www.mobietrain.com. It describes the types of cookies we use, why we use them, and how you can manage your preferences.

We are committed to complying with the General Data Protection Regulation (GDPR) and the ePrivacy Directive in how we handle your data.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site function properly, improve performance, remember preferences, and support analytics or marketing.

Cookies may be:

• Session cookies, which are deleted when you close your browser
• Persistent cookies, which remain until they expire or are deleted manually
• First-party cookies, set by us
• Third-party cookies, set by external services (e.g., LinkedIn, Google)

2. How We Use Cookies

We use cookies for four main purposes:

a. Strictly Necessary Cookies (no consent required)

These are essential for website operation and cannot be switched off. They include cookies used for security, session management, and cookie preference storage.

Examples:

• __cf_bm, __cfruid, __hs_opt_out, __hs_do_not_track (Cloudflare / HubSpot)
• Cookies that store your cookie preferences or logins

b. Functional Cookies

These help us remember your preferences and support services like live chat.

Examples:

• hs-messages-is-open, messagesUtk (HubSpot chat functionality)

c. Analytics Cookies (require consent)

These cookies help us understand how visitors interact with our website, so we can improve its performance. All analytics cookies are optional and only activated if you consent.

Examples:

• __hstc, hubspotutk, __hssc, __hssrc (HubSpot analytics)
• __hmpl, hublytics_events_53
• Matomo cookies (if enabled)

d. Marketing & Advertising Cookies (require consent)

These cookies track your browsing behaviour and help us serve relevant ads via platforms like Google and LinkedIn.

We use:

• LinkedIn Insight Tag
• Google Ads Tracking
• Salesloft tracking scripts

These tools may collect data such as:

• Pages visited and actions taken
• IP address and device/browser data
• Conversion events

If you give consent, these cookies may help us measure ad performance and refine our outreach. You can revoke consent at any time.

3. Cookies We May Set

Here is a non-exhaustive list of cookies you may encounter:

Our website uses both first-party cookies (set by MobieTrain) and third-party cookies (set by external providers). Cookies are categorized according to their purpose and are only activated after obtaining the user’s explicit consent, where required by applicable regulations.

You can view the full and up-to-date list of cookies via the cookie preference management module accessible from the banner or the website footer. Below is a non-exhaustive list of cookies you may encounter:

This list is periodically updated based on regular technical audits to accurately reflect the cookies currently in use.

Opt-Out and Custom Settings

In addition to the initial cookie banner, MobieTrain provides a cookie settings panel, always accessible from the website footer (“Cookie Settings”), which allows you to:

• Revoke or modify consent for each category (analytics, marketing, functional);
• Disable specific cookies or third-party cookies through opt-out mechanisms.

You can also manage your preferences through third-party tools such as:

• YourOnlineChoices.eu
• Your browser’s privacy settings.

For technical details on third-party providers, please refer to their cookie notices:

• LinkedIn Cookie Policy
• Google Privacy & Terms
• HubSpot Cookie Policy

4. Consent and Cookie Management

When you first visit our website, you will see a cookie consent banner that complies with the guidelines of the Italian Data Protection Authority (Garante Privacy). The banner allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize preferences by category (analytics, marketing, profiling)

No non-essential cookies are set before obtaining your explicit consent.
Analytics, marketing, and other tracking cookies are only loaded after the user has given consent, which is recorded and stored in accordance with Article 7 of the GDPR.

You can update your preferences at any time by clicking the “Cookie Settings” link in the website footer.

5. Third-Party Tools and Data Collection

Although we do not directly share your personal data with Google, LinkedIn, or Salesloft, scripts from these services may set cookies or track browser behaviour if you consent.

You can learn more about their privacy policies here:

• LinkedIn Privacy Policy
• Google Privacy & Terms
• Salesloft Privacy Policy
• HubSpot Cookie Policy

6. How to Control or Delete Cookies

You can manage cookies in the following ways:

• Use the “Cookie Settings” link on our website
• Adjust your browser settings to block or delete cookies
• Use tools like YourOnlineChoices.eu or browser add-ons to opt out of specific ad cookies

Please note: Blocking some cookies may impact your experience on the site.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal obligations. The “Last updated” date at the top indicates when the policy was last revised.

8. Contact

For any questions or concerns about our use of cookies:

MobieTrain NV
C-Mine 12, 3600 Genk, Belgium
📧 support@mobietrain.com
📧 Data Protection Officer: rui.oliveira@mobietrain.com