Creating engaging microlearning content is a pivotal element for achieving success in the ever-evolving business landscape.
If you’re dedicated to refining your training methods and crafting content that is both enjoyable and impactful, you’re on the right path. At MobieTrain, we embarked on a mission to discover the best approach to creating compelling microlearning content, and we’re thrilled to share our findings—a comprehensive guide in six easy steps.
1. Set a Clear Goal
Before delving into the world of content creation, it’s paramount to establish the overarching goal of your training. What do you want your employees to take away from it? Focus on the essentials, contemplate whether practical examples or theoretical aspects are more pertinent, and involve your employees by seeking input on the topics that interest them.
2. Define Expectations
With a clear goal, the next step is to articulate what your employees expect to accomplish post-training. Tailor your content to align with these expectations. Whether you aim to transform your employees into brand ambassadors or drive specific key performance indicators, the content should be shaped accordingly.
3. Timeframe: Embrace Microlearning
To circumvent overwhelming your employees, embrace the concept of microlearning—delivering content in bite-sized, easily digestible portions. Acknowledge that your employees will access content on their mobile devices, emphasizing brevity and clarity in your approach.
4. Create an Overview
Organize your content logically by creating a structured overview. Begin with the basics and systematically introduce more detailed information. Ensure your overview maintains a seamless flow, presenting a coherent story for the user. A logical beginning and ending are vital for optimal comprehension.
5. Keep Your Audience in Mind
Tailor your writing style to resonate with your target audience. Whether you’re addressing engineers or the sales team, avoid overloading your employees with overly complicated content. The essence of mobile learning lies in making the learning journey enjoyable and motivating. Utilize a personal tone and replace complex terminology with simpler alternatives.
6. Content Creation
In creating content, employ summarization, bullet points, and the integration of visuals like videos and images. Design varied and concise questions to maintain engagement without inundating your audience. Regularly seek feedback for continuous improvement, recognizing that content creation is an iterative process.
Remember, crafting engaging microlearning content is a journey rather than a destination. With a clear vision and a commitment to refinement, you can create content that imparts knowledge and empowers your employees. For further assistance and guidance, our team at MobieTrain is ready to support you. Contact us at hello@mobietrain.com to explore the endless possibilities of engaging microlearning.
