Content Academy Expert learning content, ready to use

First impressions matter, before a word is spoken. From your smile to the store itself, every detail shapes the customer’s experience. In this module, you’ll learn how body language, attitude, and respect set the tone.

Every guest is unique, and your approach should be too. Let’s dive into how to make the right impact from the very first moment.

• 15 minutes
• "Your first impression"
• 3 microlearning
• "Respect is the way to go"
• Crash course
• "Body Language"
• +30 languages

Now that you’ve made a great first impression, it’s time to start the conversation.
Discover how to approach different customer types, listen actively, and ask the right questions. Use the LSE method: Listen, Summarise, Elaborate to make every customer feel understood.

We’ll also cover how to re-approach confidently at the right moment.

• 35 minutes
• "Breaking the Ice"
• 7 microlearning
• "Customer Types"
• Crash course
• "Active Listening"
• +30 languages
• "LSE"

How can you avoid the lunch slump at work? Which foods keep you sharp and energised?

Find out why some foods boost energy while others don’t, explore tasty lunch options to stay alert, and debunk common myths about health and nutrition to fuel your workday the right way.

• 30 minutes
• "Food & Mood"
• 6 microlearning
• "Brain and Gut"
• Crash course
• "The ritual"
• +30 languages
• "Boosters"

Learn how to ask the right questions with the Funnel Process to uncover your customer’s needs, then use the FAB method: Features, Advantages, Benefits to show why a product is perfect for them.

This course will help you sell confidently and connect better with every customer.

• 15 minutes
• "Funnel Process"
• 3 microlearning
• "FAB"
• Crash course
• "Sales Scenarios"
• +30 languages

Learn essential bandages and how to use them. Discover proper wound cleaning with soap and disinfectants.

Know the must-have tools for effective care, from gloves to tick removers, so you’re always prepared for emergencies.

• 15 minutes
• "Bandages"
• 3 microlearning
• "Cleaning and disinfecting agents"
• Crash course
• "Essential tools and equipment"
• +30 languages

Step up your service game and master the art of etiquette!

In this crash course, you’ll learn the origins and value of etiquette, how to set the perfect table, identify wine glasses, serve guests correctly, and read knife and fork signals, all to ensure an unforgettable dining experience.

• 20 minutes
• "Wine glasses"
• 4 microlearning
• "Table setting"
• Crash course
• "Serving dinner & drinks"
• +30 languages
• "Knife & fork signals"

When a customer is ready to buy, use Cross-Selling, Up-Selling, and Alternative Selling to boost sales and improve service.

Guide them to the right product, set the scene for special occasions, and always see things from their perspective to create a great in-store experience.

• 35 minutes
• "Cross & Upselling"
• 7 microlearning
• "Alternative Selling"
• Crash course
• "Setting the scene"
• +30 languages
• "Creating a dream"

Now it’s your moment to close the sale! Use the alternative by offering two options, helping customers make a decision.

Stay positive and listen to objections. Follow five steps to handle doubts: recognise, ask, summarise, apply a technique, and conclude. Build trust and seal the deal confidently!

• 25 minutes
• "Alternative Close"
• 5 microlearning
• "Scenarios"
• Crash course
• "Objections"
• +30 languages
• "Reducing Doubts"

Learn about inclusion, diversity, and equity! Discover how inclusion embraces everyone, diversity celebrates our differences, and equity ensures fair treatment and opportunities for all.

Understand common challenges in diverse workplaces and why building inclusive cultures gives companies a competitive edge in today’s world.

• 25 minutes
• "Definitions"
• 5 microlearning
• "The new letter"
• Crash course
• "DEI and Business"
• +30 languages

What sets in-store shopping apart? You! Your role is to create a memorable experience by sharing our brand story and using the Peak-End Rule, focusing on key moments and a strong final impression.

Thank customers, acknowledge their choice, and invite them back for a lasting connection.

• 15 minutes
• "Peak-end rule"
• 3 microlearning
• "Lasting Experience"
• Crash course
• "Storytelling"
• +30 languages

Let’s explore KPIs (Key Performance Indicators) that show how your store performs and where to improve. KPIs set targets, track progress, and guide decisions.

We’ll focus on key metrics like Units Per Ticket, Conversion Rate, Average Ticket Value, and Average Selling Price to help you boost sales and success.

• 35 minutes
• "KPI Introduction"
• 7 microlearning
• "KPIs Connection"
• Crash course
• "UPT"
• +30 languages
• "Conversion Rate"

Discover how to be your best self by understanding how your brain works, what stress is, and where it comes from.

Learn how resilience helps you handle stress, how to care for yourself mentally and physically, and how to focus on your unique talents for success.

• 20 minutes
• "How your brain works"
• 4 microlearning
• "Self-care pt.1"
• Crash course
• "Self-care pt.2"
• +30 languages
• "Focus on your talent"

Protect your store from theft by learning how great customer service, smart store layout, and keen observation can help.

Discover common theft types, warning signs, and the right steps to handle theft calmly and professionally. Become an anti-theft hero and safeguard your profits!

• 25 minutes
• "Customer Service & Engagement"
• 5 microlearning
• "Store Layout & Design"
• Crash course
• "Types of Theft"
• +30 languages
• "Warning Signs"

Take your guests on a unique journey from the moment they walk in to the moment they leave.

Learn how to create lasting impressions at every step: make the restaurant inviting, greet warmly, ask the right questions, tell your story, know your menu, handle complaints with care, and always check in.

• 35 minutes
• "First impression"
• 7 microlearning
• "Dinner is served"
• Crash course
• "Create an experience"
• +30 languages
• "Know your menu"

Every customer is different, and some may be less friendly. But you can turn unhappy customers into loyal ones!

Learn to handle difficult situations by listening, apologising, asking questions, finding solutions, reaching agreements, and following up. Understanding behaviour helps you keep customers satisfied and coming back.

• 15 minutes
• "Our behaviour explained"
• 3 microlearning
• "Unsatisfied customers"
• Crash course
• "Complaining customers"
• +30 languages

Master the power of features and benefits to boost your sales. Learn why they matter, how to tell them apart, and when to share them with customers.

Use this dynamic duo to improve your sales conversations and watch your success grow!

• 20 minutes
• "A definition"
• 4 microlearning
• "Fantastic Features"
• Crash course
• "Brilliant Benefits"
• +30 languages
• "Timing"

Learn to connect with Baby Boomers, Gen X, Millennials, and Gen Z by adapting your approach. Discover their communication styles, preferred channels, buying habits, and motivations.

Use generational marketing to tailor your sales pitch, highlight the right benefits, and boost your success with every age group.

• 25 minutes
• "Boomers"
• 5 microlearning
• "Gen X"
• Crash course
• "Millennials"
• +30 languages
• "Gen Z"

Discover how to make customers say ‘yes’ using Cialdini’s Principles of Persuasion. Help them navigate choices by applying key influences like reciprocity, scarcity, authority, commitment, liking, and social proof.

Learn how these factors guide customer decisions and boost your ability to close more sales effectively.

• 15 minutes
• "Influencing pt.1"
• 3 microlearning
• "Influencing pt.2"
• Crash course
• "Influencing pt.3"
• +30 languages

We’re known for excellent service, and to keep it that way, we need you! Remember, a customer’s first impression of everything from the store to your approach can make or break the deal.

Let’s make every moment count before they even step inside!

• 10 minutes
• "Your store"
• 2 microlearning
• "The 5Ps"
• Crash course
• +30 languages

Learn to prevent fires and act fast with the 3 A’s: Activate, Assist, Attempt.

Understand fire causes, extinguisher types, and the PASS technique. Stay calm, take action, and maintain a safe workplace through informed, confident decisions.

• 20 minutes
• "How fires start"
• 4 microlearning
• "Fire Prevention"
• Crash course
• "Detection, evacuation"
• +30 languages
• "Fire Extinguishers"

Ready to unlock the secrets to a happy, healthy life? Discover the three pillars of wellbeing—physical, mental, and social—and how they connect.

Learn self-care tips for fitness, nutrition, breathing techniques, positive thinking, and practical ways to create a happier workplace every day.

• 30 minutes
• "Importance"
• 6 microlearning
• "Fitness"
• Crash course
• "Nutrition"
• +30 languages
• "Positive thinking"

Welcome to your journey toward a healthier, happier workplace!

In this training, you’ll learn why workplace wellbeing matters, discover simple healthy habits, explore ergonomic tips for better posture, get practical stress management advice, and uncover ways to build strong teamwork and stay connected.

• 30 minutes
• "Healthy habits"
• 6 microlearning
• "Ergonomic tips"
• Crash course
• "Stress prevention"
• +30 languages
• "Power of teamwork"

Learn why managing time efficiently is crucial and how to achieve it. Explore what time management means, its benefits, such as reducing stress and boosting productivity.

Understand time-wasters and the Pareto Principle, master prioritisation with the Eisenhower Matrix, and discover techniques to improve focus and multitasking skills.

• 20 minutes
• "Time management"
• 4 microlearning
• "The value of time"
• Crash course
• "Prioritising"
• +30 languages
• "Focus & concentration"

Discover the power of feedback and its role in personal and organisational success.

Learn to distinguish good from bad feedback, overcome fears around giving and receiving it, master constructive feedback using "I" statements, practice active listening with managers, and handle customer feedback with empathy and openness.

• 20 minutes
• "The right attitude"
• 4 microlearning
• "Feedback with colleagues"
• Crash course
• "Feedback with managers"
• +30 languages
• "Feedback with customers"

• 25 minutes
• "Coffee history"
• 5 microlearning
• "Coffee basics"
• Crash course
• "Espresso machine"
• +30 languages
• "Black coffee styles"

Master chest compressions and rescue breaths for all ages. Understand why quick action boosts survival chances. Discover hands-only CPR and effective communication with emergency services.

Gain confidence to help adults, children, and infants.

• 20 minutes
• "CPR"
• 4 microlearning
• "Initial assessment"
• Crash course
• "Resuscitating adults"
• +30 languages
• "CPR for children"

Say goodbye to stressful shifts and become a Zen waiter! Learn what stress is, its causes, and why managing it matters.

Discover how to prepare effectively, stay calm during service, and master breathing and mindfulness techniques to keep your cool and deliver exceptional guest experiences.

• 20 minutes
• "The basics"
• 4 microlearning
• "Shift preparation"
• Crash course
• "During shift"
• +30 languages
• "Coping techniques"

Turn complaints into opportunities! Learn to handle unhappy customers with CARE: Listen, Empathise, Apologise, Resolve, then Follow-up and Learn.

Discover how complaints can be valuable feedback and how to transform negative experiences into lasting customer loyalty.

• 20 minutes
• "Not my fault!"
• 4 microlearning
• "Dealing with complaints"
• Crash course
• "Scenarios"
• +30 languages
• "Value of feedback"

Become a ladder safety pro, ready to climb with confidence. Master four key steps: choose the right ladder, inspect for damage, follow the 4-to-1 setup rule, and work safely at height.

Learn what to look for, what to avoid, and how to stay safe on every step—because safety starts from the ground up.

• 15 minutes
• "Inspection"
• 3 microlearning
• "Setup"
• Crash course
• "Working on your ladder"
• +30 languages

First impressions matter, before a word is spoken. From your smile to the store itself, every detail shapes the customer’s experience. In this module, you’ll learn how body language, attitude, and respect set the tone.

Every guest is unique, and your approach should be too. Let’s dive into how to make the right impact from the very first moment.

• 15 minutes
• "Your first impression"
• 3 microlearning
• "Respect is the way to go"
• Crash course
• "Body Language"
• +30 languages

Now that you’ve made a great first impression, it’s time to start the conversation.
Discover how to approach different customer types, listen actively, and ask the right questions. Use the LSE method: Listen, Summarise, Elaborate to make every customer feel understood.

We’ll also cover how to re-approach confidently at the right moment.

• 35 minutes
• "Breaking the Ice"
• 7 microlearning
• "Customer Types"
• Crash course
• "Active Listening"
• +30 languages
• "LSE"

Learn how to ask the right questions with the Funnel Process to uncover your customer’s needs, then use the FAB method: Features, Advantages, Benefits to show why a product is perfect for them.

This course will help you sell confidently and connect better with every customer.

• 15 minutes
• "Funnel Process"
• 3 microlearning
• "FAB"
• Crash course
• "Sales Scenarios"
• +30 languages

When a customer is ready to buy, use Cross-Selling, Up-Selling, and Alternative Selling to boost sales and improve service.

Guide them to the right product, set the scene for special occasions, and always see things from their perspective to create a great in-store experience.

• 35 minutes
• "Cross & Upselling"
• 7 microlearning
• "Alternative Selling"
• Crash course
• "Setting the scene"
• +30 languages
• "Creating a dream"

Now it’s your moment to close the sale! Use the alternative by offering two options, helping customers make a decision.

Stay positive and listen to objections. Follow five steps to handle doubts: recognise, ask, summarise, apply a technique, and conclude. Build trust and seal the deal confidently!

• 25 minutes
• "Alternative Close"
• 5 microlearning
• "Scenarios"
• Crash course
• "Objections"
• +30 languages
• "Reducing Doubts"

What sets in-store shopping apart? You! Your role is to create a memorable experience by sharing our brand story and using the Peak-End Rule, focusing on key moments and a strong final impression.

Thank customers, acknowledge their choice, and invite them back for a lasting connection.

• 15 minutes
• "Peak-end rule"
• 3 microlearning
• "Lasting Experience"
• Crash course
• "Storytelling"
• +30 languages

Let’s explore KPIs (Key Performance Indicators) that show how your store performs and where to improve. KPIs set targets, track progress, and guide decisions.

We’ll focus on key metrics like Units Per Ticket, Conversion Rate, Average Ticket Value, and Average Selling Price to help you boost sales and success.

• 35 minutes
• "KPI Introduction"
• 7 microlearning
• "KPIs Connection"
• Crash course
• "UPT"
• +30 languages
• "Conversion Rate"

Protect your store from theft by learning how great customer service, smart store layout, and keen observation can help.

Discover common theft types, warning signs, and the right steps to handle theft calmly and professionally. Become an anti-theft hero and safeguard your profits!

• 25 minutes
• "Customer Service & Engagement"
• 5 microlearning
• "Store Layout & Design"
• Crash course
• "Types of Theft"
• +30 languages
• "Warning Signs"

Every customer is different, and some may be less friendly. But you can turn unhappy customers into loyal ones!

Learn to handle difficult situations by listening, apologising, asking questions, finding solutions, reaching agreements, and following up. Understanding behaviour helps you keep customers satisfied and coming back.

• 15 minutes
• "Our behaviour explained"
• 3 microlearning
• "Unsatisfied customers"
• Crash course
• "Complaining customers"
• +30 languages

Master the power of features and benefits to boost your sales. Learn why they matter, how to tell them apart, and when to share them with customers.

Use this dynamic duo to improve your sales conversations and watch your success grow!

• 20 minutes
• "A definition"
• 4 microlearning
• "Fantastic Features"
• Crash course
• "Brilliant Benefits"
• +30 languages
• "Timing"

Learn to connect with Baby Boomers, Gen X, Millennials, and Gen Z by adapting your approach. Discover their communication styles, preferred channels, buying habits, and motivations.

Use generational marketing to tailor your sales pitch, highlight the right benefits, and boost your success with every age group.

• 25 minutes
• "Boomers"
• 5 microlearning
• "Gen X"
• Crash course
• "Millennials"
• +30 languages
• "Gen Z"

Discover how to make customers say ‘yes’ using Cialdini’s Principles of Persuasion. Help them navigate choices by applying key influences like reciprocity, scarcity, authority, commitment, liking, and social proof.

Learn how these factors guide customer decisions and boost your ability to close more sales effectively.

• 15 minutes
• "Influencing pt.1"
• 3 microlearning
• "Influencing pt.2"
• Crash course
• "Influencing pt.3"
• +30 languages

We’re known for excellent service, and to keep it that way, we need you! Remember, a customer’s first impression of everything from the store to your approach can make or break the deal.

Let’s make every moment count before they even step inside!

• 10 minutes
• "Your store"
• 2 microlearning
• "The 5Ps"
• Crash course
• +30 languages

How can you avoid the lunch slump at work? Which foods keep you sharp and energised?

Find out why some foods boost energy while others don’t, explore tasty lunch options to stay alert, and debunk common myths about health and nutrition to fuel your workday the right way.

• 30 minutes
• "Food & Mood"
• 6 microlearning
• "Brain and Gut"
• Crash course
• "The ritual"
• +30 languages
• "Boosters"

Learn about inclusion, diversity, and equity! Discover how inclusion embraces everyone, diversity celebrates our differences, and equity ensures fair treatment and opportunities for all.

Understand common challenges in diverse workplaces and why building inclusive cultures gives companies a competitive edge in today’s world.

• 25 minutes
• "Definitions"
• 5 microlearning
• "The new letter"
• Crash course
• "DEI and Business"
• +30 languages

Discover how to be your best self by understanding how your brain works, what stress is, and where it comes from.

Learn how resilience helps you handle stress, how to care for yourself mentally and physically, and how to focus on your unique talents for success.

• 20 minutes
• "How your brain works"
• 4 microlearning
• "Self-care pt.1"
• Crash course
• "Self-care pt.2"
• +30 languages
• "Focus on your talent"

Ready to unlock the secrets to a happy, healthy life? Discover the three pillars of wellbeing—physical, mental, and social—and how they connect.

Learn self-care tips for fitness, nutrition, breathing techniques, positive thinking, and practical ways to create a happier workplace every day.

• 30 minutes
• "Importance"
• 6 microlearning
• "Fitness"
• Crash course
• "Nutrition"
• +30 languages
• "Positive thinking"

Welcome to your journey toward a healthier, happier workplace!

In this training, you’ll learn why workplace wellbeing matters, discover simple healthy habits, explore ergonomic tips for better posture, get practical stress management advice, and uncover ways to build strong teamwork and stay connected.

• 30 minutes
• "Healthy habits"
• 6 microlearning
• "Ergonomic tips"
• Crash course
• "Stress prevention"
• +30 languages
• "Power of teamwork"

Learn why managing time efficiently is crucial and how to achieve it. Explore what time management means, its benefits, such as reducing stress and boosting productivity.

Understand time-wasters and the Pareto Principle, master prioritisation with the Eisenhower Matrix, and discover techniques to improve focus and multitasking skills.

• 20 minutes
• "Time management"
• 4 microlearning
• "The value of time"
• Crash course
• "Prioritising"
• +30 languages
• "Focus & concentration"

Discover the power of feedback and its role in personal and organisational success.

Learn to distinguish good from bad feedback, overcome fears around giving and receiving it, master constructive feedback using "I" statements, practice active listening with managers, and handle customer feedback with empathy and openness.

• 20 minutes
• "The right attitude"
• 4 microlearning
• "Feedback with colleagues"
• Crash course
• "Feedback with managers"
• +30 languages
• "Feedback with customers"

Learn essential bandages and how to use them. Discover proper wound cleaning with soap and disinfectants.

Know the must-have tools for effective care, from gloves to tick removers, so you’re always prepared for emergencies.

• 15 minutes
• "Bandages"
• 3 microlearning
• "Cleaning and disinfecting agents"
• Crash course
• "Essential tools and equipment"
• +30 languages

Learn to prevent fires and act fast with the 3 A’s: Activate, Assist, Attempt.

Understand fire causes, extinguisher types, and the PASS technique. Stay calm, take action, and maintain a safe workplace through informed, confident decisions.

• 20 minutes
• "How fires start"
• 4 microlearning
• "Fire Prevention"
• Crash course
• "Detection, evacuation"
• +30 languages
• "Fire Extinguishers"

Master chest compressions and rescue breaths for all ages. Understand why quick action boosts survival chances. Discover hands-only CPR and effective communication with emergency services.

Gain confidence to help adults, children, and infants.

• 20 minutes
• "CPR"
• 4 microlearning
• "Initial assessment"
• Crash course
• "Resuscitating adults"
• +30 languages
• "CPR for children"

Become a ladder safety pro, ready to climb with confidence. Master four key steps: choose the right ladder, inspect for damage, follow the 4-to-1 setup rule, and work safely at height.

Learn what to look for, what to avoid, and how to stay safe on every step—because safety starts from the ground up.

• 15 minutes
• "Inspection"
• 3 microlearning
• "Setup"
• Crash course
• "Working on your ladder"
• +30 languages

Step up your service game and master the art of etiquette!

In this crash course, you’ll learn the origins and value of etiquette, how to set the perfect table, identify wine glasses, serve guests correctly, and read knife and fork signals, all to ensure an unforgettable dining experience.

• 20 minutes
• "Wine glasses"
• 4 microlearning
• "Table setting"
• Crash course
• "Serving dinner & drinks"
• +30 languages
• "Knife & fork signals"

Take your guests on a unique journey from the moment they walk in to the moment they leave.

Learn how to create lasting impressions at every step: make the restaurant inviting, greet warmly, ask the right questions, tell your story, know your menu, handle complaints with care, and always check in.

• 35 minutes
• "First impression"
• 7 microlearning
• "Dinner is served"
• Crash course
• "Create an experience"
• +30 languages
• "Know your menu"

• 25 minutes
• "Coffee history"
• 5 microlearning
• "Coffee basics"
• Crash course
• "Espresso machine"
• +30 languages
• "Black coffee styles"

Say goodbye to stressful shifts and become a Zen waiter! Learn what stress is, its causes, and why managing it matters.

Discover how to prepare effectively, stay calm during service, and master breathing and mindfulness techniques to keep your cool and deliver exceptional guest experiences.

• 20 minutes
• "The basics"
• 4 microlearning
• "Shift preparation"
• Crash course
• "During shift"
• +30 languages
• "Coping techniques"

Turn complaints into opportunities! Learn to handle unhappy customers with CARE: Listen, Empathise, Apologise, Resolve, then Follow-up and Learn.

Discover how complaints can be valuable feedback and how to transform negative experiences into lasting customer loyalty.

• 20 minutes
• "Not my fault!"
• 4 microlearning
• "Dealing with complaints"
• Crash course
• "Scenarios"
• +30 languages
• "Value of feedback"