Stores across Europe


Years of History


Employees Worldwide

The challenge Vans had

Determined to empower every employee to reach their greatest potential, training has always been important to Vans. But their previous training was reliant on the team managers in each store to train their teams, resulting in different levels of content being delivered across the company. Most training materials were printed and went out of date very quickly, and the results were difficult to measure and optimise.

How we solved it

We worked with Vans to develop learning paths for the large, diverse amount of knowledge that they wanted to share, while also keeping their fun, funky brand personality which is so integral to their success.

Starting with an onboarding path for new store associates, we quickly worked with them to produce training on all topics from sales training and customer service techniques to in-depth product knowledge and personal performance tracking.

We also worked with the Store Managers to ensure that their jobs were made easier by being able to track and measure their associates’ training and development remotely from our dashboard.

Benefits for Vans


Response to the Covid 19 pandemic: we helped Vans roll out timely trainings to ensure that all employees are safe and knowledgeable


Engagement and conversion: 85% of store associates finished their onboarding paths, as the brand registered a consistent growth in conversion rate


Clear and measurable results: employees get the training that they really need, saving Vans time and investment on irrelevant L&D

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