Proximus’ Success Story
The Challenge
Proximus already had a substantial Learning & Development toolkit in place, combining traditional methods such as face to face coaching and e-learning. However, they wanted to update their training to make it more personalised, time and cost effective, and relevant for their diverse workplace. They also wanted to digitise their robust coaching process to provide greater engagement, personalisation and tracking.
Proximus in Numbers
- Largest Telecoms company in Belgium
- 14,000+ employees
- Substantial L&D toolkit in place
How Mobietrain solved it
Replaced costly Trainings with Mobile, introduced Microlearning Format to their Skillset and co-created a bespoke Coaching Tool
Firstly, MobieTrain was used as an entry-point for further training. Through delivering short introductory content via our mobile tool prior to their more costly, longer training, Proximus could assess knowledge gaps and identify the need for further learning.
Secondly, they developed specific, standalone training on topics that are best suited to our engaging microlearning format. Through gamification and multimedia content, Proximus focused on quickly onboarding new hires in a fun and user-friendly way.
On top of the 60+ learning paths that were developed, we also worked with Proximus to co-create a bespoke coaching tool. We transformed their “coaching grids” into a digital environment that links with our learning tool to activate specific coaching based on how the employee is progressing. This identifies specific skill gaps and provides greater personalisation, thus improving employee knowledge retention and engagement.
Mobile training in Proximus’ own branding
Results & Benefits for Proximus
95% Adoption and 92% User Satisfaction
After setting up a science based control group and test group, the test group scored a massive 95% in User Adoption Score and 92% in User Satisfaction.
25% more retention with MobieTrain
When tested in a control group, employees that used MobieTrain noted 25% higher retention scores after completing the microlearning paths. The spaced repetition and gamification elements were noted as the highest performing features responsible for this rise.
Reduced face-to-face training and 82% Engagement
The engagement rates skyrocketed to 82% Engagement (with 82% of the test group completing 80% of the learning paths). The high engagement of the employees led to a reduction in face-2-face training. This evolution fits perfectly into the training culture that Proximus wants to create.
The Full Story