Turn your frontline staff into brand ambassadors

5 Minutes a day. That’s all it takes to build knowledge and boost performance. Empower your retail staff and and make sure they remember to do the things that matter most. Day after day.

With our mobile-first, microlearning platform we help you to easily create your own learning paths and train your retail staff in a motivating and effective way to boost performance.

Boost your customer experience

With the rise of digital channels, providing a standout customer experience offline has become even more important. The experience starts with the store staff, their product knowledge, approach and customer service. They hold the key to obtaining a great NPS and conversion.

This is how Vans does it

Some of our clients

How they use MobieTrain:
  • Onboarding
  • Product training
  • Sales and servicing
  • Coaching
How they benefit from our platform:

Share a consistent brand and product message through their +1,000 store assistants in the EU; +90% adoption rate; ~85% completion rate.

How they use MobieTrain:
  • Marketing campaign
  • Customer service
  • New store concept
  • Onboarding
How they benefit from our platform:

More impactful marketing campaigns as they are now supported by frontline staff; 6,750 learning moments done in the first 1.5 month.

How they use MobieTrain:
  • Omnichannel strategy
  • Omnichannel operations
  • Onboarding
  • Product knowledge
How they benefit from our platform:

Their frontline staff is globally trained about new processes, systems & tools in an effective, scalable way.

Case Study coming soon

How they use MobieTrain:
  • Product features
  • Visual merchandising
  • Safety and security
  • Operational processes
How they benefit
from our platform:

Faster knowledge transfer, more relevant content and so more engaged employees; 93% adoption rate; 81% completion rate.

Your frontline staff needs an effective and engaging way to train, and the old ways are just not cutting it anymore

Traditional Training

Takes a lot of time to create and organise trainings
Face-to-face trainings and traditional LMS deliver too much information to remember
Provides general ‘one-size-fits-all’ content
Employees need to take time away from their jobs
Difficult to measure the impact


Easily create your own, branded learning tracks
Short, fun and bite-sized training content that improves knowledge retention by 50%
Boost knowledge with personalised, gamified trainings
Train wherever and whenever on your mobile device
Analyse results & tackle knowledge gaps

Why you should use microlearning in retail:

Improve your onboarding process
Improve knowledge about brand and purpose
Bring across product storylines and specific features
Educate about latest sales and service techniques
Reduce time away from their job
Prepare them for key moments


Sylvain Grise

VANS Retail Director EMEA
“Our motto is “We are not a shoe company - we are a people company”. MobieTrain supported us with our digital transformation and created a fun and engaging training experience for our people”
Azadea logo

Joyce Akiki

Talent Development Team Leader at Azadea
"MobieTrain provided our 6,000 stores employees an exceptionally innovative and engaging learning experience. In no time we saw the impact on our customer service level."

Michael Renaudin

Talent and Organisational Developer at Swissmedic
“MobieTrain makes learning fun and engaging again! Add to this the built-in retention techniques and the ease of creating content and you have a state-of-the-art platform that is indispensable in your modern training approach.”

Brian Bodnar

Director of retail operations and customer experience Timberland EMEA
"Mobietrain has given us the ability to reach all our store staff with same message in a engaging and fun way."

Bruno Pinto Coelho

Training Leader at Decathlon
"Not only do we love the very intuitive interface of the platform, we are also a big fan of MobieTrain's customer support. They've always got our back."

Book your 15 min. demo here!