Frontline communications in the workspace have changed drastically in recent years. Why is it important to improve frontline employees’ communications?

Most companies are used to handling their communication hierarchically, where top management directs employees who are directly facing customers. However, this approach appears ineffective within the retail and hospitality sectors.

Companies must change their internal communication to improve employee engagement and direct dialogue. Better frontline communications lead to increased engagement and motivation, superior performance, and an improved customer experience.
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How to enhance frontline communications

Effective internal communication has become crucial for businesses, especially for frontline employees, who are the face of the company. Since they interact with your consumers daily, the communication among themselves and higher-ranked figures must become effective and engaging.

How can companies achieve this?

Create a strong community

• Engage more with your team: you can boost your internal communication by supporting your employees by encouraging them to speak up and give suggestions. Your staff is your direct source of feedback. They promptly undergo your customer journey from beginning to end and can identify areas where your company might be lacking.
  
  
• Establish a sense of community through the interface: you can elevate their engagement by encouraging their hobbies and interests and enabling them to discover like-minded individuals. Consider establishing communities centred around sports, hobbies, or religion to facilitate easier employee connections.
  
  
• Motivate them with incentives: giving your employees rewards can increase their engagement in providing feedback. Examples of incentives can be discounts or monetary bonuses.

Give them a platform

• Technology is your friend: give your team a platform to make proposals based on their feedback and recommendations from consumers. This would allow them to interact more easily with management and enhance your company’s customer experience more rapidly. In addition, offering them a medium that connects not only employees to management but also employees to their peers can easily boost engagement. Most importantly, make your team feel valuable and responsible for the company’s growth.
  
  
• Test their preferences: do they like polls or prefer open questions? Use different communication methods to understand the best way to engage with your employees. Which one is the most effective way to encourage them to share their thoughts?
  
  
• Choose a frontline communications tool that mirrors what employees use in their personal lives. An interface that resembles your employees’ social media platforms will ensure more engagement and communication.
  
  
• User–friendly platform: additionally, your platform should be easy to access. If your employees are facing a challenge while engaging with a customer, they should be able to give prompt responses. Mobile-first platforms are the most engaging and practical for your employees. They allow your employees to access their mobile at any time and find all documents when needed.

MobieTrain’s app to improve frontline communications

Recognizing this need, MobieTrain has embarked on a journey to revolutionize internal communication and empowering frontline staff. In addition, the aim is to elevate each team’s engagement through integrating innovative features on their platform.

As a result, MobieTrain added Chatbot AI, Email notification, and Chat Community as new functionalities. These enhancements streamline communication and foster a collaborative and engaging work environment.

One of the key highlights of MobieTrain’s initiative is the implementation of Chatbot AI.

This intelligent virtual assistant is a valuable resource for frontline staff. It can provide instant access to information, training materials, and procedural guidelines.

With Chatbot AI, frontline employees can quickly resolve queries and access relevant resources. They can also stay updated on company policies, which results in a more efficient and productive team.

Moreover, MobieTrain’s integration of the Email notification feature ensures the timely distribution of important announcements, updates, and reminders directly to frontline employees’ inboxes.

By leveraging the power of Email notification, MobieTrain ensures that frontline staff is informed and engaged. It also fosters a sense of connectivity and alignment with the organisation’s goals.

Furthermore, MobieTrain’s Chat Community feature is a virtual platform for frontline employees to connect, collaborate, and share insights in real time.

This interactive feature facilitates frontline communication and feedback exchange. It also enhances idea sharing as it intends to support a vibrant community spirit among frontline staff.

MobieTrain’s innovative frontline communication features revolutionise internal interactions and empower frontline employees to excel in their work environments.

Utilizing Chatbot AI, Email notifications, and Chat Community functionalities, MobieTrain enhances frontline engagement and fosters a culture of collaboration, learning, and continuous improvement.

As organizations increasingly prioritize employee empowerment and engagement, MobieTrain dedicates time to ensuring an interconnected and long-lasting workforce. See our AI-powered platform in action: request a demo today.